Which of the following best describes qualitative data?

Qualitative data is characterized by its ability to provide narratives and insights into the reasons behind certain phenomena, rather than simply presenting numerical values or measurements. This type of data is often gathered through methods like interviews, open-ended surveys, and focus groups, allowing researchers to capture experiences, motivations, and emotional responses. The qualitative nature of this data allows for deeper understanding and exploration of complex issues, emphasizing the context and meaning rather than quantifying aspects.

In contrast, data associated with numbers and measurements is indicative of quantitative data, which relies on numerical analysis. Options focused on spreadsheets or difficulty in analysis do not capture the essence of qualitative data, which is more about story-telling and interpreting human experiences rather than fitting into a specific analytical model or format. Thus, the description that emphasizes storytelling and explaining 'why' aligns perfectly with the fundamental nature of qualitative data.