Which of the following best illustrates the use of data analytics in business?

Utilizing data to inform strategies and outcomes exemplifies the application of data analytics in business because it highlights the proactive approach organizations can take to enhance their decision-making processes. In this context, data analytics involves collecting, processing, and analyzing large sets of data to extract meaningful insights, which can lead to better strategy formulation and improved business performance.

By leveraging data analytics, businesses can identify trends, understand customer preferences, optimize operations, and make evidence-based decisions that align with organizational goals. This practice transforms raw data into actionable insights, allowing companies to adapt to changing market conditions and customer needs more effectively. In contrast, traditional marketing methods or solely relying on past decisions does not incorporate the dynamic and evolving nature of business environments that data analytics aims to address. Ignoring customer feedback also signifies a lack of engagement with valuable insights that can be derived from data, which is contrary to the principles of data-driven decision-making.