Which type of data is often characterized by text documents and multimedia content?

Prepare for the University of Central Florida GEB4522 Data Driven Decision Making Exam 2. Utilize interactive quizzes, flashcards, and detailed explanations to excel in your test. Enhance your decision-making skills and ace the exam!

The correct choice is unstructured data, which refers to information that does not have a predefined format or model. This type of data is often composed of text documents, multimedia content such as images, audio, and video, and other forms that may vary widely in structure or lack any specific organizational schema.

Unstructured data is prevalent in various applications, such as social media posts, emails, customer reviews, and more. The inherent complexity and variability of unstructured data make it challenging to analyze and process using traditional data management tools. Instead, special techniques and tools—such as natural language processing and machine learning—are typically employed to extract meaningful insights from unstructured sources.

In contrast, structured data is highly organized and easily searchable, usually found in spreadsheets and databases, facilitating its management and analysis. Semi-structured data contains both structured elements (like tags or markers) but lacks a strict structure, often found in formats like XML or JSON. Quantitative data represents numerical values that can be analyzed statistically, which distinctly differs from the narrative nature of unstructured data. Thus, unstructured data stands out for its association with varied content types like text and multimedia.

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